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One- Course objectives

This course will introduce basic concepts and successful cases of social enterprises. It provides methods to design social enterprise business plans as well as practice in carrying them out. The course hopes to inspire students’ creativity in finding ways to promote social enterprises and to solve social issues.

Two- Key Words

Social enterprises, business models, start-up creativity and practice, profit models, financial reports.

Three- Reference book / documents

  1. Business Model Generation, Alexander Osterwalder, Yves Pigneu, Good morning press, 2012

  2. Social Enterprise Insights, Reveal Books, 2014

  3. Our little happiness, small economics: 9 stories of social enterprises enthusiastically chasing their dreams, Zhe sheng Hu/ Qiong dan Liang/ Xiu Zu Zuuo/ Zong Sheng Wu, Green Futures Publisher Co., Ltd., 2013

  4. “Disciplined Entrepreneurship,” Bill Aulet, Business Weekly, MIT Sloan Executive Education, 2014

Four- Appointed readings

  1. Business Model Generation, Alexander Osterwalder, Yves Pigneu, Good morning press, 2012

  2. Social Enterprise Insights, Reveal Books, 2014

  3. Our little happiness, small economics: 9 stories of social enterprises enthusiastically chasing their dreams, Zhe sheng Hu/ Qiong dan Liang/ Xiu Zu Zuuo/ Zong Sheng Wu, Green Futures Publisher Co., Ltd., 2013

  4. “Disciplined Entrepreneurship,” Bill Aulet, Business Weekly, MIT Sloan Executive Education ,2014

Five- Weekly content

Week/ Topic

Course content

Appointed materials

Week 1

Introduction of Course

 

Week 2

(1) Self-introduction (2 minutes);
(2) Case Study

 

Week 3

Social Enterprises

 

Week 4

Business Model of Social Enterprises I

 

Week 5

Business Model of Social Enterprises II

 

Week 6

Business Model of Social Enterprises III

 

Week 7

Practice of Business Plan

 

Week 8

Project Practice/Case Study

 

Week 9

Business Plan Report Presentation

 

Week 10

How to Write a Proposal

 

Week 11

Business Model of Social Enterprises IV

 

Week 12

Design of Presentation

 

Week 13

Business Model Report Presentation

 

Week 14

Case Study

 

Week 15

Project Speech

 

Week 16

Project Practice and Discussion

 

Week 17

Business Proposal Report Presentation

 

Week 18

Individual Reflective Report Presentation

 

Evaluation (Criteria and ratio)

  1. Self-introduction (individual):5%

  2. Attendance (individual)15%

  3. Reflective Report (individual)10%

  4. Group Performance10%

  5. Business Plan Report Presentation (group)10%

  6. Business Model Report Presentation (group)15%

  7. Business Proposal Report Presentation (group)35%