One- Course objectives
This course will introduce basic concepts and successful cases of social enterprises. It provides methods to design social enterprise business plans as well as practice in carrying them out. The course hopes to inspire students’ creativity in finding ways to promote social enterprises and to solve social issues.
Two- Key Words
Social enterprises, business models, start-up creativity and practice, profit models, financial reports.
Three- Reference book / documents
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Business Model Generation, Alexander Osterwalder, Yves Pigneu, Good morning press, 2012
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Social Enterprise Insights, Reveal Books, 2014
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Our little happiness, small economics: 9 stories of social enterprises enthusiastically chasing their dreams, Zhe sheng Hu/ Qiong dan Liang/ Xiu Zu Zuuo/ Zong Sheng Wu, Green Futures Publisher Co., Ltd., 2013
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“Disciplined Entrepreneurship,” Bill Aulet, Business Weekly, MIT Sloan Executive Education, 2014
Four- Appointed readings
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Business Model Generation, Alexander Osterwalder, Yves Pigneu, Good morning press, 2012
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Social Enterprise Insights, Reveal Books, 2014
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Our little happiness, small economics: 9 stories of social enterprises enthusiastically chasing their dreams, Zhe sheng Hu/ Qiong dan Liang/ Xiu Zu Zuuo/ Zong Sheng Wu, Green Futures Publisher Co., Ltd., 2013
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“Disciplined Entrepreneurship,” Bill Aulet, Business Weekly, MIT Sloan Executive Education ,2014
Five- Weekly content
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Week/ Topic |
Course content |
Appointed materials |
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Week 1 |
Introduction of Course |
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Week 2 |
(1) Self-introduction (2 minutes); |
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Week 3 |
Social Enterprises |
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Week 4 |
Business Model of Social Enterprises I |
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Week 5 |
Business Model of Social Enterprises II |
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Week 6 |
Business Model of Social Enterprises III |
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Week 7 |
Practice of Business Plan |
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Week 8 |
Project Practice/Case Study |
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Week 9 |
Business Plan Report Presentation |
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Week 10 |
How to Write a Proposal |
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Week 11 |
Business Model of Social Enterprises IV |
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Week 12 |
Design of Presentation |
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Week 13 |
Business Model Report Presentation |
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Week 14 |
Case Study |
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Week 15 |
Project Speech |
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Week 16 |
Project Practice and Discussion |
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Week 17 |
Business Proposal Report Presentation |
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Week 18 |
Individual Reflective Report Presentation |
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Evaluation (Criteria and ratio)
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Self-introduction (individual):：5%
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Attendance (individual)：15%
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Reflective Report (individual)：10%
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Group Performance：10%
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Business Plan Report Presentation (group)：10%
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Business Model Report Presentation (group)：15%
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Business Proposal Report Presentation (group)：35%
